VIP booths and tickets at a club: how to sell the night before it starts

At a club, Saturday starts on Monday, with presales. Tickets and VIP booths paid in advance mean guaranteed revenue, fewer surprises at the door and calmer bar and staff planning.

Why presales matter

• Money before the event. Presales let you pay for artists, tech and promotion before you open the doors.
• Better planning. The number of tickets and VIP booths sold tells you how many staff to put behind the bar and on the door.
• Fewer empty VIP booths. A VIP booth paid in advance rarely sits empty.

The VIP booth as a product

Describe each VIP booth like a product: number of seats, location (by the dance floor, on the mezzanine, next to the DJ), what's included in the price and the time guests need to arrive by. Guests who know what they're paying for are more willing to pay in advance.

Tickets: simple price tiers

Two or three tiers usually work best: a cheaper early-bird tier, the regular price and the door price. Cap the number of tickets in each tier and show how many are left. That naturally speeds up the decision.

No line at the door

• Scan tickets with phones and tablets. For peak times, have several devices ready.
• Set up a separate entrance or a separate list for guests with a VIP booth reservation.
• Before your first event, check the internet signal at the door.

Policies and refunds

As a rule, a ticket for an event on a specific date does not give the consumer 14 days to withdraw from the contract (Article 38(12) of the Polish Consumer Rights Act). So spell out clearly in your terms and conditions what happens if the event is rescheduled or canceled. We cover this in more detail in our article on deposits and prepayments.

Event night checklist

• Scanning devices charged and logged in, with a spare phone at the door.
• A list of VIP booths with guest names, arrival times and what's included in the price.
• One person in charge of the door and one in charge of the VIP booths.
• The bar stocked for the number of tickets sold, with a buffer for door sales.
• Clear instructions for security: who skips the line and what to do with a ticket that doesn't scan properly.

After the event, look at the data

Which events sold fastest? When did guests buy tickets? Which VIP booths go first? The answers will point you to prices and dates for your next presale.