You design the card
Townely dashboard
You choose a template, logo, colors and reward.
Loyalty. A loyalty card on your guest's phone.
Guests add your venue's card to Apple Wallet or Google Wallet without installing an app. They collect stamps or points and redeem rewards, while you send them offers and see who comes back.
Before and after
Regulars instead of paper punch cards.
Loyalty card
Instead of a paper card that gets lost in a wallet — a card on the phone, always at hand.
Repeat visits
Instead of hoping guests come back on their own — a reminder and an offer right in their phone's wallet.
Guest insights
Instead of guessing who your regulars are — a guest list with visit history.
Promotions
Instead of a discount for everyone — a reward for those who come back.
Features
Everything a loyalty program needs.
- A card in Apple Wallet and Google WalletGuests add the card from a link or a QR code at the counter. They don't need to install any app.
- A card in your venue's colorsYour venue's logo, colors and artwork, plus ready-made templates for cafés, bakeries, restaurants, pizzerias, ice cream shops and burger joints.
- Stamps, points or tiersA stamp per visit, points for the amount spent, or higher tiers for your most loyal guests.
- Rewards you chooseA free coffee, a dessert or a discount, granted automatically once guests collect enough stamps or points.
- Progress on the cardGuests see on the card how close they are to a reward, for example 6 of 10 stamps.
- QR code and PIN on the cardStaff add a stamp at the counter by scanning the code on the guest's card.
- Wallet notificationsA new offer, a seasonal menu or a reward reminder goes straight to the card on the guest's phone.
- Reminders near your venueThe card can remind guests about itself when they're close to your venue.
- Guest listAll cardholders in one place, with their history of visits and redeemed rewards.
- StatisticsGuests, visits and rewards redeemed in the last 30 days, plus a chart of visits over time.
- Gifts and a second cardA welcome or birthday gift, and a separate card, for example for lunch or for business customers.
- Multiple venuesOne card for the whole chain: stamps added at every location and shared statistics.
How it works
From first visit to regular guest.
The guest adds the card
QR code at the counter
The guest scans the code or opens a link and saves the card to their phone's wallet.
They collect stamps
Every visit
Staff scan the card at the counter, and the stamp or points appear on the card instantly.
They redeem a reward and come back
Offers and statistics
The reward waits on the card, while the venue sends offers and sees how often guests come back.
Promotions
Reasons to come back today.
- Coupons and discount codesA percentage or fixed-amount discount, a code for selected guests and free delivery.
- 2+1 dealsBuy two, get the third free, or any other promotion you set up.
- Featured on your websiteBanners and featured dishes on your venue's website and in its app, from the Web & App module.
- Notification campaignsAn offer for regulars right on their phone screen, on the wallet card or in your venue's app.
Questions
Frequently asked questions about Loyalty.
Do guests need to install an app?
No. The card goes into Apple Wallet or Google Wallet, which are already built into the phone.
How does a guest get the card?
They scan a QR code at the counter or open a link, for example from the venue's website or a message.
What rewards can I set up?
Any you like: a free item, a dessert or a discount. The program can count stamps, points or tiers.
Will one card work across several venues?
Yes. A chain can have a shared card, with stamps added at every location.
Which plan includes Loyalty?
Every plan: you can choose Loyalty as the single module on the Starter plan or as one of five on the Plus plan. The Prime plan includes all modules. See pricing.
Who it's for
Works well in venues like these.
One ecosystem
Connects with the rest of Townely.
Solutions can work on their own or together — roll out more modules when your business needs them.
Resources
Guides for this module.
Reviews and marketingGoogle reviews: how to ask guests for them by the rulesMore genuine five-star reviews mean more guests from Google Maps. But in 2026 Google clarified what isn't allowed. See what works and what to avoid.3 min readStrategyOne system instead of six: what tool chaos costs your venueReservations in a notebook, orders on kitchen tickets, the phone in the manager's pocket, the staff schedule in a spreadsheet, suppliers on a messaging app. Figure out how much time retyping data eats up, and decide where to start the cleanup.3 min read
Ready for a change?