We build your website and app
Menu and brand
We add your menu, photos, logo and colors, and connect the site to your venue's domain.
Web & App. Your venue's own website and app.
A website and mobile app with your venue's branding, plus campaigns that bring in guests from the neighborhood. Guests order takeout, delivery or dine-in, pay online and collect points, and orders come straight to you, without going through delivery platforms.
Before and after
Guests order from you, not from a platform.
Commissions
Instead of handing a platform a cut of every order — regulars order through your website and app.
Guest data
Instead of anonymous orders — your own list of guests you can reach out to with offers.
Brand
Instead of being one listing among many — your logo, colors, photos and menu.
Repeat business
Instead of occasional orders — points, rewards and notifications that remind guests of you.
New guests
Instead of waiting for someone to find you — ads for people on nearby streets, with a clear goal and a weekly report.
Website
Ordering on your venue's own domain.
- A website in your venue's colorsLogo, colors, dish photos and your own domain. The site works on phones and computers.
- Menu with categoriesDishes with photos, descriptions and prices, sorted into categories, with new items and promotions highlighted.
- Add-ons and variantsSizes, sauces and add-ons with an upcharge, plus “pick 3” combos where each additional add-on costs extra.
- Recipes and swapsGuests remove an ingredient or swap it for another, and order pizza half-and-half. The kitchen ticket lists every change.
- Takeout, delivery and dine-inGuests choose how they get their order, and the venue sets delivery zones, the minimum order value and the delivery fee.
- Now or laterOrder for as soon as possible or for a specific time, even several days ahead, for example to go with a table reservation.
- Changes after orderingA takeout order can be switched to delivery and back, even after it's been placed.
- A cart that remembersGuests order with or without an account, and an unfinished cart waits for them on their next visit.
- Online paymentCard, BLIK and bank transfer via PayU, with the funds going to your PayU account. The venue sets the service fee, and guests see it before they pay.
- Out-of-stock ingredientsWhen something runs out, you switch the ingredient off once and it disappears from every dish. You can mark a single variant as unavailable without hiding the dish.
App
Your logo on your guests' phones.
- An app for iOS and AndroidWith your venue's name and logo, on the App Store and Google Play.
- NotificationsOrder confirmation and status, plus offers for regulars right on their phone screen.
- Order againFavorite dishes and order history, so regulars can reorder with one tap.
- Points and rewardsThe loyalty program from the Loyalty module: points for orders and rewards in the app.
- Delivery trackingWith the Delivery module, guests see the driver on the map and get an SMS with a link when the delivery is close.
- Staff appA new order keeps ringing on the tablet until someone accepts it. One tap prints the kitchen ticket.
- On a spotty connectionThe staff app keeps working during brief network outages and syncs once the connection is back.
Local marketing
New guests from nearby streets.
- Goal-based campaignsYou choose what matters to you — calls, reservations or orders — and the campaign takes guests straight to that goal.
- Ads for people nearbyThe ads are shown to people who live and work near your venue, and your own profile stays as it is.
- Campaigns timed for the occasionA game nearby, a concert or the first warm Friday: the campaign starts before guests decide where to go.
- Posts from your venue's photosPosts are made from photos of your dishes and interior, taken from your profiles and the app gallery. We publish them only when you want us to.
- Nothing without your approvalYou approve every post and every ad before guests see it.
- Reservations from adsThe ad leads straight to a table reservation in the Table Booking module.
- Catering and eventsCampaigns reach people planning a company get-together, a birthday or a large order.
- Offers with a codeA free dessert or a cheaper lunch with a code, and you see how many guests used it.
Campaign results
Know what your ad spend brought in.
Calls and directions
How many people called or got directions to your venue after an ad, and what each of those contacts cost.
Reservations and orders
How many table reservations and website orders each campaign brought in.
Weekly report
Reach, clicks, contacts and spend in one summary.
Neighborhood map
The map shows which parts of the neighborhood have the most potential guests.
Languages and allergens
A menu every guest can understand.
Multiple languages
The menu is translated automatically into several languages, and the kitchen sees the order in its own.
Allergens
The 14 allergens required in the EU listed for every dish, translated along with the menu.
Age verification
Alcohol and other age-restricted products require confirmation when ordering.
Privacy
Cookie consent and a privacy policy are included.
How it works
From menu to first order.
We connect payments and the kitchen
PayU and kitchen tickets
Payments go to your PayU account, and orders go to the kitchen display and the printer.
The guest orders
Website, app, QR code
Guests arrive from a link, your Google Business Profile or a QR code on a flyer, and pay right away.
They come back for more
Points and notifications
Points, offers and notifications encourage guests to order from you next time.
Multi-venue groups
One brand, many venues.
One website
A shared website for the chain, with separate menus, prices and hours for each venue.
One staff account
A team member logs in once and works across several venues.
Shared reports
Sales, most-ordered dishes and peak hours for each venue and for the whole chain.
Do the math
How much are you giving away to platforms in commission?
Enter the number of platform orders, their average value and the commission, and see how much your venue keeps when some guests order through your website.
Questions
Frequently asked questions about Web & App.
Can the website run on my venue's own domain?
Yes. The ordering site runs on your domain, in your venue's colors.
Will the app be on the App Store and Google Play?
Yes, under your venue's name and logo.
Can I keep selling through delivery platforms?
Yes. Together with the Delivery module, you see platform orders and orders from your own website in one dashboard.
How do I get guests to order directly from me?
A QR code on flyers, tables and receipts, points for orders from the Loyalty module, and offers in notifications.
How do I get started with local campaigns?
We gather your menu, photos and opening hours, you connect your Facebook, Instagram and Google accounts, and the first posts and campaigns go live once you approve them.
Will the ads appear on my profile?
No. The ads are shown to people in your area, and we only publish posts on your profile when you want us to.
Which plan includes Web & App?
Every plan: you can choose Web & App as the single module on the Starter plan or as one of five on the Plus plan. The Prime plan includes all modules. See pricing.
Who it's for
Works well in venues like these.
One ecosystem
Connects with the rest of Townely.
Solutions can work on their own or together — roll out more modules when your business needs them.
Resources
Guides for this module.
Reviews and marketingGoogle reviews: how to ask guests for them by the rulesMore genuine five-star reviews mean more guests from Google Maps. But in 2026 Google clarified what isn't allowed. See what works and what to avoid.3 min readStrategyOne system instead of six: what tool chaos costs your venueReservations in a notebook, orders on kitchen tickets, the phone in the manager's pocket, the staff schedule in a spreadsheet, suppliers on a messaging app. Figure out how much time retyping data eats up, and decide where to start the cleanup.3 min read
Ready for a change?